At any one point in time there is more than $600B in Residential Real Estate properties on the market across the US. Executors of Estates frequently need money, so bargains are not hard to find.

Investigate New Lead Sources

2016 has been a good year for the real estate industry. And part of the industry’s success can be attributed to foreign real estate investors. To-date Chinese investment alone, in the US real estate market, has surpassed $300 billion!

There is no doubt that the growth in the real estate sector is great for the overall economy. That said it poses several challenges to the regular real estate stakeholders like realtors and real estate investors.

The National Association of Realtors currently has over 1.23 million members; and that number will continue to increase as the real estate industry grows.

For local investors, the competition from the often-moneyed foreign investors will increase their purchasing expenses.

It’s therefore a good idea for real estate stakeholders to investigate new lead sources for their real estate business if they want higher revenues.



The right time to invest in probate properties varies greatly. Some executors just want to get rid of the real estate albatross around their necks as soon as possible, while others want to mull over their choices for a while. This shouldn’t worry you though. At least 40% of probate properties will be sold in 4-6 months from when they are put under the probate process. Your job is to position yourself as the frontrunner when executors need to sell their properties. And the key to doing that is to communicate with them on a regular basis and provide clear contact information that will ensure you get contacted when a premium probate property is about to be sold. So, leave your business card and the lines of communication open for the long term.

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There is the easy way to do things and the hard way. Sometimes, the hardest way may be the way to go.

What do you think happens to homes that belong to mortgage defaulters and tax evaders? Well, they get auctioned! And that is where you, the investor, come in.

While going to attend your local



A case study is a type of content used in marketing that provides an analysis of a situation that was solved using your product.

You can use case studies regardless of whether you are a realtor or real estate investor dealing with probate properties.

This content marketing method has many benefits. It gives people a real-life example of how your services can be useful. It provides a public endorsement of those services. Additionally, it is easy to cite and can linked to by other sites thus bringing in more clients to your business.

Property Auctions: A Good Option for Property Investors

The place to begin is at

property auction events takes time and energy, it will be worth it in the end.

At property auctions, you will be able to bid on the properties that interest you. There will also be other people in the room bidding against you. Whoever offers the highest price for each property gets to walk away as the new homeowner.

It is also possible for you to attend a property auction on “the courthouse steps.” This usually happens when the house in question has been foreclosed. In such circumstances, the

auction will take place on specific days of the month in a courthouse within the county where the foreclosed property is located.

There are plenty of real estate players who can’t be bothered to attend auctions. That means there is less competition for properties. You could end up with a gem of a house easily.

Low interest could also allow you to get a property for a highly discounted price. As a result, your purchase will gain value as soon as you place it on the market.

Probate Leads represent the last major market untapped real estate market segment in the US today! Now is your opportunity to step into this market.


Invest in Content

Have you thought about marketing your business through content? Well, why not? Studies show that content marketing leaders will experience 7.8 times more site traffic than the non-leaders?

So, if you want to get more clients than the competition, invest in good content!

The Trouble With Properties Found At Auction…

The allure of highly discounted properties and low competition is what attracts many a savvy real estate investor to property auctions. However, there are challenges of buying properties in this way:

Higher Than Expected Buying Costs: ultimately, the reputation of a property is what determines the price. If a home is popular and everyone at the auction is determined to buy it, the demand will drive the house price up the roof. Remember, the highest bidder wins. You will have to pay more than you planned just to get that property – and that is if your finances are in order.

Hidden Costs: the responsibility to have the house inspected prior to you making a bid lies with you. You will have to pay for the building inspections from your own pocket without a guarantee that you will end up with the house. However, you may not even have the chance to inspect the


home if the lender prevents you from having access to a foreclosed property. So if you buy the home via an auction eventually, you may find structural problems that you were not even aware of. And these would cost you more money to fix thus rendering your property discount useless.

Deal Cancelled!: if a lender is unsatisfied with the price a home fetches, the auction deal may fall through. This will leave you right where you started – without a real estate investment property.


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Online Marketing: The Go-To Option for Realtors

There about 3.5 billion internet users today - this is approximately 40% of the global population. Ponder on that for a minute, and think of the possibilities!

There is no other medium apart from the internet, which would enable you to have access to potentially 40% of the human population. So, to ignore this medium in your quest to investigate new lead sources would be an error of epic proportions.

As a realtor, the ability to market to a global audience via the internet is one that you should not underestimate. After all, the average

Person spends more time online than on TV and other media (newspapers, magazines etc).

It’s worth noting though that the internet is huge. It offers plenty of ways for you to find more clients. That said you should let clients come to you instead of going after them. And there are several ways to get them right where you want them:

Webinars/ Online courses: People use the internet to learn. Why not give them what they want? As a realtor, you could use your experience to target sellers and real estate investors who want to learn the

business. Attract more sellers by offering lessons on how to stage their properties, make improvements that will bring in more money, etc. You could also teach investors on what to look out for when buying properties, what makes properties good investments etc. These interested learners will remember you when they need to sell and want a knowledgeable realtor to help them.

Blog: Blogging is a great way to maintain the relationships you have with potential clients. If you offer regular tips on everything pertaining the real estate business and encourage interaction you develop a loyal client base.


It does take time, energy, and money to market your business through content. But the benefits are worth considering:

Content marketing is a subtle way of selling your product:  did you know that at least 22% of ad block users would disable blockers in exchange for good content? This is worth noting because it shows that you can use good content to sell your product in a subtle manner and generate more revenues.

Increased traffic: The more website visitors you attract, the more likely you are to generate more sales for your business. And good content is one way to bring in more customers from search engines and other sites that make use of your content.

Enhanced customer loyalty: If you produce good content on a regular basis, you will become known as the go-to authority in your niche. In the long term, customers will learn to trust you and would be more likely to buy your products over those of your competitors. Wouldn’t you like that?

The Trouble with Online Marketing…

There is no doubt that online marketing can be one of the most effective ways to bring in more customers to your real estate agency. However, this form of marketing does not come easy. You have to put a lot of work in, initially. Here are some of the challenges that you may face:

Initial Costs: It is possible for you to have a free website. But in most cases, free websites for businesses are not very professional looking. So, when people make their way from search engines to your site and see how amateurish your website looks, it may put them off. They will not take you seriously, which may cause them to look elsewhere for a realtor who makes a good first impression.

Therefore, in order for you to have a fighting chance against the other 1.23 million realtors,

you will need to invest money in a good web designer and developer. Are you willing to do that?

Specialized Skills Required: You don’t really need any special skills to share your existing knowledge with your target audience. But you do require specialized skills to use the platforms that will allow you to share that knowledge.

For example, if you want to use blogging to attract a large section of your target audience that is looking for information, you need to be able to write high-quality web content. If you intend to use webinars to attract a new market and interact with them, you will need to learn how to use video making equipment and real-time

chatting tools.

Maintaining your website and ensuring that you improve the content you provide for online marketing purposes also requires you to learn how to use website analytic and behavioral tracking tools.

You can always learn the specialized skills required to market online. Alternatively, you can outsource the pending tasks to freelance experts to reduce your business costs.

Either way, you will need to spend additional time or money in the initial stages of your online marketing campaigns. It is the only way for you to get ahead of the competition.

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A Note from the Editor

Together, we can find those probate-related properties,
that will allow you to be a success in the probate area.

The probate process is one that offers a new lead source for anyone in search of real estate leads. But most real estate industry players do not even consider it. And that is a crying shame really.

At any given point, there is at least $600 billion in residential real estate property available in the market. This vastly untapped market is far superior to property auctions. It is also a far more convenient option than online marketing.

Best of all, probate leads offer

the best of both worlds to both realtors and real estate investors. Here’s why:

More affordable and varied options: Unlike auctioned properties, probate properties are usually well taken care of and available in plenty. They are also highly discounted because executors want to get rid of them quickly.

Easier Initial Work: It takes little in the way of money and time to get probate leads. All you have to do is get them from

probate lead mining companies like U.S. Probate Leads and you are set!


U.S. Probate Leads is the leading probate leads company to help you create multiple 5-figure income streams.

For more information on our lead service and other products, visit our website today at:

or feel free to give us a call at (877) 470-9751.

The sale of Probate Properties can bring you a major new source of income. Let US Probate leads show you how to participate in this exciting market!


Next Issue –
November, 2016 Topics

Diversify your real estate investments

Invest in video marketing

Harness the power of online reviews

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US Probate Leads
Plano, Texas 75023
Off: (469) 361-6281
Toll Free: (877) 470-9751